Fans and staff travelling to UEFA Women's EURO 2017 fixtures in the Netherlands are being encouraged to walk or cycle to the stadiums to boost health and protect the environment.
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A new mobile app developed by the European Healthy Stadia Network in partnership with UEFA and the World Heart Federation is encouraging fans to walk and cycle to games at UEFA Women's EURO 2017, which takes place across seven Dutch cities from 16 July to 6 August.
The free-to-use Active Match App will not only help users boost their activity levels on a matchday, but also provide them with directions to venues as well as information about bicycle-storage facilities at each stadium. Upon arrival, users will receive details of distance travelled, calories burned and CO2 emissions saved.
Matthew Philpott, executive director of the European Healthy Stadia Network, said: "We hope the app will foster an 'active' culture, encouraging both fans and tournament staff to make walking and cycling the default choice for all shorter journeys."
Peter Gilliéron, chairman of the UEFA Fair Play and Social Responsibility Committee, added: "UEFA is committed to helping people from all over Europe look after their hearts and lead healthier lifestyles. By demonstrating that walking and cycling are viable modes of transport on a matchday, we hope to provide more opportunities for fans to leave their cars at home."
Interest in women's football has grown enormously throughout Europe this past decade, but such growth has yet to be accompanied by an increase in physical activity among women. Often the easiest way to be active is simply by walking or cycling as part of your everyday life.
Every successful journey or part-journey on foot or by bike will qualify participants for a prize draw to win official tournament balls as well as tickets for the final in Enschede on Sunday 6 August, including a pair of VIP ones.
The Active Match App is now available to download: