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by UEFA - 12/02/2014

Nissan renews UEFA Champions League Partnership

UEFA today announced the extension of Nissan’s partnership of the UEFA Champions League for the 2018-21 cycle. The agreement also includes the UEFA Super Cup in 2018, 2019 and 2020.
 
Since becoming an Official Partner of the UEFA Champions League in 2014, Nissan has been extremely active, leveraging their rights across a multitude of markets and a variety of communication platforms. As part of the extended agreement, Nissan will work with UEFA to present the UEFA Champions League Trophy Tour; providing fans across Europe with a unique opportunity to get close to the iconic trophy. In addition, Nissan’s existing ‘Goal of the Week’ digital promotion, which allows fans to vote for their favoured goal each match week, will be further enhanced while continuing to offer a chance to win exclusive UEFA Champions League prizes. Nissan will also continue to provide UEFA with vehicles throughout the season; providing top class transportation as an integral part of the guest experience around matches.

Commenting on the agreement, Guy-Laurent Epstein, UEFA Events SA Marketing Director, said:
 
“We are delighted to continue our partnership with Nissan after a very successful first cycle. They have become an integral member of the sponsor family and have been invaluable for the promotion of the competition on a global level. The UEFA Champions League brand appeal is growing from strength to strength every single year and its platform continues to provide top brands, like Nissan, the opportunity to connect and engage with football fans around the globe.”
 
Roel de Vries, Corporate Vice President, Global Head of Marketing and Brand Strategy, said:

“Innovation that excites is at the core of everything Nissan does, and our partnership with the most exciting sports tournament on the planet over the last three years has been key to that. We’re delighted to be extending this partnership for another three seasons and it will continue to be at the very heart of our global marketing strategy. We’ve seen huge success from the partnership and the additional engagement it has allowed us to have with consumers”.

This is the second partnership extension for the 2018-21 sponsorship sales process for the UEFA Champions League. The worldwide sales of all UEFA club competition sponsorship rights is being carried out by TEAM Marketing AG on UEFA’s behalf.
 
Note to the editors:

UEFA Events SA is a wholly owned subsidiary of UEFA, created to manage and handle the European football governing body's commercial and event operations.

TEAM Marketing is currently in the market seeking sponsors for the next cycle for the UEFA Champions League and UEFA Europa League.

UEFA Invitation to Express Interest in hospitality sales rights for UEFA EURO 2020™

UEFA has published an Invitation to Express Interest (ITEI) to hospitality companies worldwide wishing to participate in a tender for global exclusive corporate hospitality sales rights for UEFA EURO 2020™.

UEFA EURO 2020™ will take place in the summer of 2020 and will be hosted by 13 host cities across Europe. Building on the success of the previous tournaments, UEFA is looking to provide corporations and individuals with an attractive hospitality offering for UEFA EURO 2020™.

The ITEI invites companies to express interest in assisting UEFA in its global Corporate Hospitality Sales and Marketing Programme for UEFA EURO 2020™. UEFA has identified two possibilities for this programme, with one being Global Exclusive Sales and Marketing Rights and the other being Global Exclusive Sales, Marketing and Production Rights, including the organisation and provision of catering services.

Interested companies must submit their declaration of interest to UEFA by 20 September 2017 and, if selected to participate in the tender process, have to submit their offer by 2 November 2017.

The Invitation to Express Interest can be downloaded from:

http://uefa.to/2wL6Dw7

For questions, please contact UEFA Hospitality at hospitalityitt@uefa.ch.

Kia Motors becomes Official Partner of the UEFA Europa League

UEFA has announced one of its long-standing partners, Kia Motors, has signed a 3-year agreement to become an Official Partner of the UEFA Europa League. Their sponsorship of one of UEFA’s most prestigious European club football competitions will commence in time for the start of the 2018/19 season and run through to, and include, the UEFA Europa League final in 2021.

The UEFA Europa League involves clubs from 55 national associations from across Europe and each season attracts a global cumulative TV audience of 980 million across all programming. As the world’s largest professional club football competition, this partnership will provide Kia Motors with an opportunity to increase their global brand awareness, to build consumer loyalty and to engage with automotive dealers across Europe. 

In addition, Kia Motors will work together with UEFA to create the first UEFA Europa League Trophy Tour. This will give fans across the world the chance to see the prestigious trophy and meet some of the legends of the game. As one of a select number of sponsors of the competition, Kia Motors will also gain maximum exposure through the assets they receive, both on and off the field of play, to enable them to reach a global consumer audience.

Commenting on the announcement, Guy-Laurent Epstein, Marketing Director of UEFA Events SA, said:
 
“We have a strong relationship already with Kia Motors and look forward to further enhancing this partnership within the UEFA Europa League. We will work together to build fan engagement across Europe and beyond and we are thrilled to create the first global Trophy Tour, allowing fans around the world to meet legends of the competition and see the trophy in their own country. With a brand such as Kia within our partner programme, we see the UEFA Europa League going from strength-to-strength and anticipate an exciting three years working together.”

Tae Hyun (Thomas) Oh, Executive Vice President and Chief Operating Officer at Kia Motors Corporation, commented:

“We are incredibly excited to continue to work with UEFA in sharing the values, commitment and passion for the sport of football. This partnership provides us with an opportunity to increase Kia’s global brand awareness further, while engaging with a huge audience of global football fans. The UEFA Europa League is one of the most competitive global football tournaments and provides the brand with an exciting platform from which to connect with existing Kia customers and prospective buyers around the world.”

Kia Motors becomes the second Official Partner of the UEFA Europa League for the 2018-21 commercial cycle, alongside an agreement already in place with Amstel as the Official Beer Partner.

 

Note to the editors:

UEFA Events SA is a wholly owned subsidiary of UEFA, created to manage and handle the European football governing body's commercial and event operations.

TEAM Marketing AG is the exclusive marketing agency of UEFA for the UEFA Champions League, UEFA Europa League, UEFA Super Cup, UEFA Women’s Champions League final and UEFA Youth League finals.

 

Volkswagen joins as new mobility partner for UEFA national team football competitions

UEFA and Volkswagen are delighted to announce a new partnership for UEFA national team football competitions running from 2018 until 2022, including UEFA EURO 2020.

To mark its 60th anniversary, UEFA EURO 2020 will take place across 13 European countries, allowing more fans than ever to experience top quality national team football across the continent. This new partnership, centred on mobility, will help fans across Europe to connect and enjoy the tournament.

Guy-Laurent Epstein, Marketing Director of UEFA Events SA, is looking forward to the partnership with Volkswagen: “We are proud to have such a great European brand with such a genuine passion for football at our side. That holds especially true given the tasks that lie ahead of us: UEFA EURO 2020 will place the most rigorous demands on mobility. There is a grand idea and an innovative concept behind this tournament and we are very happy to have the support of Volkswagen on this exciting journey.”

Dr. Herbert Diess, CEO of the Volkswagen brand, commented: “No other sport is as powerful as football or unites so many people. Furthermore, UEFA EURO 2020, which is being played across the entire continent, is a fantastic project. Our wish is to contribute towards building bridges between all countries and for football fans with our mobility and creativity.”

Volkswagen will also sponsor other UEFA national team football competitions from 2018 until 2022. This will include the newly created UEFA Nations League Finals in 2019 and 2021; the European Qualifiers for UEFA EURO 2020 and the 2022 FIFA World Cup; the 2019 and 2021 UEFA European Under-21 Championships; UEFA Women’s EURO 2021; and UEFA Futsal EURO 2018 and 2022. 

Note to editors:
CAA Eleven is the exclusive marketing agency of UEFA appointed to manage commercial rights to UEFA national team football competitions, including the UEFA European Football Championship; the UEFA Nations League; the European Qualifiers; the UEFA European Under-21 Championship; UEFA Women’s EURO and the UEFA European Futsal Championship.

2018-21 UEFA club competition licensing rights sales


UEFA has the pleasure to announce that it is inviting proposals for the unbranded ‘Apparel and Novelty Product’ licensing category for the 2018/2021 Club Competitions cycle.  This involves the delivery of all contracted unbranded apparel and novelty products for the UEFA Champions League (UCL), UEFA Europa League (UEL), UEFA Super Cup (USC), UEFA Futsal Champions League (UFC) and UEFA Youth League (UYL).

In order to avoid confusion, unbranded products are forbidden from featuring any manufacturer branding anywhere on the product or packaging, or in related promotions.

UEFA’s official retail partners will offer additional channels to market these products, such as the Official UEFA Club Competition Online Store, and the On-site Merchandising Programme Partner.

The Apparel and Novelty product category covers various programmes including:

UCL and UEL Unbranded Products - a range of apparel, gift and souvenir, home textiles and tableware products featuring the competition core brand. Commercial partners, UEFA and clubs can purchase products from the Apparel and Novelty partner and resell them through any retail channel.

UCL and UEL Unbranded Club Products - a range of at least five different categories, in a catalogue, which participating clubs can purchase products from the Apparel and Novelty partner and resell them through club channels.

UCL and UEL Unbranded Final Products – the onsite merchandise partner will sell at least five different categories of UCL Final Unbranded Products.

Below are some of the key products relating to this category, but please be aware that the final product list and the level of exclusivity associated with the merchandise will only be confirmed during the sales process and must be aligned with the ‘On-site Merchandise Partner’ agreement:

Apparel products – includes, but is not restricted to, sports clothing and apparel (sports inspired ‘lifestyle’ ranges), sports footwear (including sports inspired ‘lifestyle’ ranges), sports bags, sports scarves, caps, pennants and flags.

Novelty products – includes, but is not restricted to, pins (plastic), USB memory sticks, lanyards, mugs, money boxes, vacuum flasks/bottles, party kits, air fresheners, plastic cups, teddy bears and bedding.

• Please note that UEFA’s ‘Trophy Replica’ partner can also produce key rings, pins and certain other variants of the products listed, but these products must bear a 3D and/or half-cut 3D trophy present.

Proposals are invited from suitably qualified suppliers with experience of working with sports organisations on a similar licensed product programme.

Interested parties must demonstrate a logistical network capable of providing a full global fulfilment of products, quick response capabilities on product orders (often only a two-day turnaround), and the necessary in-house production standards and capabilities. Active relationships with football clubs across Europe maybe taken into consideration.

UEFA has appointed TEAM Marketing AG as its exclusive marketing agency for the exploitation of certain media and commercial rights relating to UEFA Club Competitions. TEAM Marketing AG are responsible, on behalf of UEFA, for overseeing the bidding process and will be the point of contact for all bidders in relation to all requests for further information, comments, questions and submissions, and in relation to any subsequent contractual negotiations.

The respective rights will apply for the 2018 – 2021 cycle.

In order to receive further information about this package of licensing rights, interested parties should send an email to Daniel Hammond, Senior Licensing and Promotions Manager at TEAM Marketing licensing@team.ch no later than Friday 18 August 2017.

Prospective bidders are requested to include the following information in their e-mail:

- Company name;
- Details of any similar licences held with sporting organisations;
- Examples of products and production capabilities (including quick response capabilities);
- The packages the supplier is interested in bidding for.

2018-2022 UEFA Futsal Competitions – sponsorship rights opportunities for companies
 
UEFA has announced that it is giving interested parties the opportunity to become commercial partners of UEFA’s Futsal Competitions from 2018-2022. This relates to UEFA Futsal EURO 2018 & 2022 and UEFA Futsal Champions League (previously UEFA Futsal Cup), in the following categories:

• Official flooring supplier

Interested parties in this category should contact Kevin Hall from UEFA Events SA on +41 (0)848 00 27 27 or kevin.hall@uefa.ch by no later than 4 August 2017.
 
UEFA has appointed TEAM Marketing AG as its exclusive marketing agency for the exploitation of certain media and commercial rights relating to certain UEFA club competitions, and CAA Eleven Sàrl as its exclusive marketing agency responsible for the exploitation of certain media and commercial rights relating to certain UEFA national team competitions.

UEFA launches tender process for Broadcast Sponsorship Services

UEFA has the pleasure to announce that it is inviting bids for the provision of technical delivery services relating to broadcast sponsorship from suitably qualified suppliers in relation to the following:

• UEFA EURO 2020 Final Draw and Final Tournament

• UEFA Nations League Finals 2019 and 2021

• UEFA Champions League (including UEFA Super Cup) for the 2018 – 2021 rights cycle

UEFA has appointed TEAM Marketing AG as its exclusive marketing agency for the exploitation of certain media and commercial rights relating to certain UEFA club competitions, and CAA Eleven Sàrl as its exclusive marketing agency responsible for the exploitation of certain media and commercial rights relating to certain UEFA national team competitions. 

A combined tender process will open on 28th June 2017 and all offers must be submitted by 19th September 2017.  The tender documentation can be requested via the following e-mail address:

research@uefa.ch

UEFA will be responsible for overseeing the bidding process and will be the main point of contact for all bidders in relation to all requests for further information, comments, questions and submissions, and in relation to any subsequent contractual negotiations.

In order to receive the tender documentation, prospective bidders are requested to include the following initial information in their e-mail:

- Company Name.
- Details of current similar contracts held.

UEFA launches tender for UEFA EURO 2020TM licensing rights

UEFA has today launched the process to select the Master Licensee for UEFA EURO 2020TM, the UEFA Nations League Finals 2019 and 2021, the UEFA European Under-21 Championship 2019 and 2021, the UEFA European Women’s Championship 2021 and the UEFA Futsal EURO 2022.

UEFA now invites all qualified parties to register their interest and request the Invitation to Tender (“ITT”) for the master licensee rights in respect of the above mentioned competitions. The ITT process will be administered by CAA Eleven Sàrl on behalf of UEFA.

Parties may register their interest by completing the registration of interest form which can be requested from CAA Eleven via: MasterLicenseeITT@caa11.com. All registration of interest forms must be submitted by interested parties before 12:00 CET on the 3rd July 2017.

Note to editors:

CAA Eleven Sàrl is the exclusive marketing agency of UEFA responsible for the exploitation of certain media and commercial rights relating to UEFA national team football competitions. CAA Eleven Sàrl is responsible, on behalf of UEFA, for overseeing the tender process and will be the point of contact for all interested parties in relation to all requests for further information, comments, questions and submissions, and in relation to any subsequent contractual negotiations.

2018-2022 UEFA National Team Competitions – sponsorship rights opportunities for companies

UEFA has announced that it is giving interested parties the opportunity to become commercial partners of UEFA’s National Team Football Programme 2018-2022, including UEFA EURO 2020, in the following categories:

• Airlines

Interested parties in these (or other) categories, and not already in discussion with CAA11, should contact sponsorship@caa11.com or Romain Rossi or Sean O’Reilly at CAA11 on +41 22 308 5151 by no later than 21 July 2017.

The worldwide sales of all UEFA National Team Football competitions during the period 2018-2022 is being carried out exclusively by CAA11 on UEFA’s behalf.

2018-2022 UEFA National Team Competitions – sponsorship rights opportunities for companies
 
UEFA has announced that it is giving interested parties the opportunity to become commercial partners of UEFA’s National Team Football Programme 2018-2022, including UEFA EURO 2020, in the following categories:

• Tyres
• Financial services (banking, insurance, payment systems)

Interested parties in these (or other) categories, and not already in discussion with CAA11, should contact sponsorship@caa11.com or Romain Rossi or Sean O’Reilly at CAA11 on +41 22 308 5151 by no later than 14 July 2017.
 
The worldwide sales of all UEFA National Team Football competitions during the period 2018-2022 is being carried out exclusively by CAA11 on UEFA’s behalf.

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